The consumption of music was revolutionised with the launch of Shazam. And now an art gallery equivalent has been created which plans to replicate its industry-changing success with a similar model. Technology entrepreneurs in London have devised a smartphone app called Smartify which uses image recognition software to scan, identify and save digital copies of artist creations onto a user's device. In addition to offering a detailed description of paintings, drawings and sketches, it will work across any gallery with digitised content. In direct competition with venues offering audio tours, it will also provide video commentary.